The Tug-of-War For CNN Highlights How Flawed US Media Has Become.
This past Thursday night, as rumors swirled concerning an incident at Brown University, the network's Kaitlan Collins used social media, noting the confusion and directing people to her network’s 9pm newscast.
Although CNN is certainly not a perfect news source, her statement rang true to many. It remains one of the outlets where you can find reality-based and mostly dependable reporting – especially during fast-moving events such as the one taking place close to a New Hampshire storage facility.
A Precarious State Amid a Business Struggle
But CNN, now 45 years old, finds itself in a vulnerable state as two massive media corporations vie for ownership of its corporate owner, Warner Bros Discovery.
Regardless of who wins, the destiny of CNN has become part of a high-risk game of corporate ownership, not as a question of what helps the information-seeking public.
“This is yet another example of the fundamental flaws with origins in decades of policy decisions,” said Victor Pickard, writer of “Democracy Without Journalism?” and a media policy professor at the Pennsylvania University.
The speculation about which company will control Warner Bros Discovery – will it be Netflix or Paramount Skydance? – overlooks a more important point.
“It gets presented as a corporate drama with influential figures as the central actors, but there is very little discussion of the common good,” Pickard explained.
A Further Element: The Former President
The CNN scenario is further muddied by Donald Trump’s longstanding stance about a network he has long portrayed as perhaps his chief “fake news” antagonist.
Think back to the shouts of “CNN sucks!” at his rallies, his team's disciplinary withdrawal of reporter Jim Acosta’s press credentials, or his sparring with Collins in press briefings.
Trump now asserts that the network requires new ownership. Many see this as a desire for ownership that will shield him from criticism and scrutiny. That is a factor in why he seems to favor Paramount Skydance, which has made a aggressive takeover attempt.
Trump has reason to like that bidder more. For one thing, it is run by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.
Paramount, parent of CBS News, also recently installed the right-leaning Bari Weiss, known for her “anti-woke” beliefs, as the top editor of that storied news network.
A Possibility of Continued Instability
Notably, if Netflix is successful, CNN and other cable outlets would first be separated into a standalone company. This might be a relief to many at the network, but it’s not exactly a guarantee of stability. That setup could set up CNN for another sale. The cycle continues.
In the view of Timothy Wu, much of this is illegal, anyway. The well-known analyst of big tech’s dominance recently argued that competition laws should block both deals.
“Either merger would be bad for the country, and both should be opposed by the government,” Wu argued.
The Fundamental Challenge and a Path Forward
No matter the outcome regarding CNN, the underlying crisis endures.
“Our current system is a very anti-democratic system, but we shouldn’t give in to learned helplessness,” Pickard said. Policy decisions – from the 1930s and 1940s – helped to create this hyper-commercialized monster, and different policy decisions can fix it.
Can reform occur in an era where the head of the FCC refuses to acknowledge that the agency is independent? Overhaul is highly improbable now, but that is not to say it will not happen in the future.
Initiatives that bolster independent news organizations, aid local journalism, finance public media, and prohibit the consolidation of media power in a handful of hands are within reach – they are vital for a healthy democracy.
In the world of media ownership, size does not equal quality. And news organizations like CNN cannot be tools in the most recent corporate chess match.